Comments on: CMO’s and Social Media http://www.lift9.com/socialmedia_blog/2009/10/09/cmos-and-social-media/ Social Media Solutions Wed, 01 Sep 2010 18:33:26 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Gloria http://www.lift9.com/socialmedia_blog/2009/10/09/cmos-and-social-media/comment-page-1/#comment-35 Gloria Fri, 22 Jan 2010 20:08:22 +0000 http://www.lift9.com/blog/?p=7#comment-35 Absolutely true. Trying hard to justify our 2010 SM budget to CMO continuously having to defend everything we launch. Absolutely true. Trying hard to justify our 2010 SM budget to CMO continuously having to defend everything we launch.

]]> By: Warren http://www.lift9.com/socialmedia_blog/2009/10/09/cmos-and-social-media/comment-page-1/#comment-9 Warren Fri, 23 Oct 2009 17:24:11 +0000 http://www.lift9.com/blog/?p=7#comment-9 Mark, Excellent points about the need for education of decision makers - couldn't agree more. I think widespread adoption of social media by the mainstream business press and conferences will help dramatically as well as the "experts" gaining real credibility outside of the fishbowl. Thanks for the interview, it was a blast. Mark,

Excellent points about the need for education of decision makers – couldn’t agree more. I think widespread adoption of social media by the mainstream business press and conferences will help dramatically as well as the “experts” gaining real credibility outside of the fishbowl.

Thanks for the interview, it was a blast.

]]> By: Mark McLaren http://www.lift9.com/socialmedia_blog/2009/10/09/cmos-and-social-media/comment-page-1/#comment-2 Mark McLaren Fri, 16 Oct 2009 20:17:11 +0000 http://www.lift9.com/blog/?p=7#comment-2 I can't agree with you more that this is an opportunity to educate. The ROI question always seems to come up, but how closely did companies ever track the "ROI" of billboard or magazine ads? Or of changes to packaging design? In my experience, there were always too many different marketing efforts going on at the same time to make it possible to draw real conclusions about which one had the most impact on sales. What's the best way to educate C-level execs and other decision-makers? How about we put together a little seminar like the one I did with Dustin Woodard at ProductCamp: "Search engine optimization and Social Media - what are they and is social media making SEO obsolete?" P.S. Check out the new Warren Sukernek interview at <a href="http://socialmediarealitycheck.com" target=_blank rel="nofollow">http://socialmediarealitycheck.com</a> - Thanks Warren! I can’t agree with you more that this is an opportunity to educate. The ROI question always seems to come up, but how closely did companies ever track the “ROI” of billboard or magazine ads? Or of changes to packaging design? In my experience, there were always too many different marketing efforts going on at the same time to make it possible to draw real conclusions about which one had the most impact on sales.

What’s the best way to educate C-level execs and other decision-makers?

How about we put together a little seminar like the one I did with Dustin Woodard at ProductCamp: “Search engine optimization and Social Media – what are they and is social media making SEO obsolete?”

P.S. Check out the new Warren Sukernek interview at http://socialmediarealitycheck.com – Thanks Warren!

]]>