Lift9 Blog Social Media Solutions

The impact of social media on wine.

We recently had the opportunity to analyze the impact that social media has had on the wine industry.  This study was different from past Lift9 work that you may have seen as it was focused on an industry rather than on a specific brand.  We hope that you find this presentation interesting and that it also shows how we actually provide the "So What" that gets beyond the pretty graphs.

As you can see, social media really mixes well with wine.  Via the use of all social media platforms like Twitter, Facebook, Linkedin, communities, video, and of course, blogs, an extremely experiential product that works well socially has become an extremely infectious social media experience.

Some key statistics that we have found:

• 700,000 people watch wine related videos each month.
• Over 7000 wine tweets/ day
• Over 1300 wine bloggers
• The wine experience has become portable with over 300 iPhone apps.

Although data on aggregate wine sales as a result of  social media activity is limited, we have observed significant new behaviors such as #winewednesday on Twitter and virtual tastings that have no doubt had an impact on wine sales, and word of mouth.

As a result, the adoption of social media by wineries has accelerated.  Many wineries have an active presence on Twitter and even more have fan pages on Facebook.  What do you think of this trend?  Will we see other alcoholic beverages follow wine's lead in social media?