We recently had the opportunity to analyze the impact that social media has had on the wine industry. This study was different from past Lift9 work that you may have seen as it was focused on an industry rather than on a specific brand. We hope that you find this presentation interesting and that it also shows how we actually provide the "So What" that gets beyond the pretty graphs.
As you can see, social media really mixes well with wine. Via the use of all social media platforms like Twitter, Facebook, Linkedin, communities, video, and of course, blogs, an extremely experiential product that works well socially has become an extremely infectious social media experience.
Some key statistics that we have found:
- 700,000 people watch wine related videos each month.
- Over 7000 wine tweets/ day
- Over 1300 wine bloggers
- The wine experience has become portable with over 300 iPhone apps.
Although data on aggregate wine sales as a result of social media activity is limited, we have observed significant new behaviors such as #winewednesday on Twitter and virtual tastings that have no doubt had an impact on wine sales, and word of mouth.
As a result, the adoption of social media by wineries has accelerated. Many wineries have an active presence on Twitter and even more have fan pages on Facebook. What do you think of this trend? Will we see other alcoholic beverages follow wine's lead in social media?
January 28th, 2010 - 12:37
New study from our team on the impact of social media on the wine industry. http://bit.ly/bo3ybP
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January 28th, 2010 - 12:43
@writeforwine Margot, thanks for your insights in social media and the wine industry. Here is the deck . http://bit.ly/bo3ybP
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January 28th, 2010 - 12:55
The impact of social media on wine – very interesting stuff! Attn all Southern Oregon wine enthusiasts http://bt.io/EIRx (via @backtype)
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January 28th, 2010 - 13:04
Thanks for all the RT’s of the Wine industry post. @chuckhemann @caribugbee @gordondym @yush @gordon4teflon @guy1067 http://bit.ly/bo3ybP
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January 28th, 2010 - 13:05
@schoeny you should do #sofasundays. RT @yush New study on the impact of social media on the wine industry. http://bit.ly/bo3ybP
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January 28th, 2010 - 13:10
@oggenfuss What do you think of this new study from our team on the impact of social media on the wine industry? http://bit.ly/bo3ybP
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January 28th, 2010 - 13:13
The impact of social media on wine. http://bt.io/EISo (via @backtype) #wine
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January 28th, 2010 - 13:57
@seattlewinegal Did you read this: “The impact of social media on wine.” http://bit.ly/bfwNgq ? I thought you might find it interesting.
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January 28th, 2010 - 14:02
7K wine tweets/day; 1.3K wine bloggers. No wonder I can’t get anything done. RT @lift9 wine ind social media study. http://bit.ly/bo3ybP
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January 28th, 2010 - 14:02
7K wine tweets/day; 1.3K wine bloggers. No wonder I can’t get anything done. RT @lift9 wine ind social media study. http://bit.ly/bo3ybP
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January 28th, 2010 - 14:59
Great study. I’ve just blogged about it at http://www.israeli-wine.org/2010/01/28/social-media-and-the-wine-industry/
Amazing to see so many wine bloggers and wineries on Twitter. In Israel, we still have a long way to go!
January 28th, 2010 - 16:15
Wine biz is built on engagement: RT @LIFT9: New study from our team on impact of social media on the wine industry. http://bit.ly/bo3ybP
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January 28th, 2010 - 16:30
Wine friends (WA, NY, CA in particular): Here are very interesting stats on the wine industry & social media @warrenss http://bit.ly/bo3ybP
This comment was originally posted on Twitter
January 28th, 2010 - 16:30
Wine friends (WA, NY, CA in particular): Here are very interesting stats on the wine industry & social media @warrenss http://bit.ly/bo3ybP
This comment was originally posted on Twitter
January 28th, 2010 - 16:32
Fascinating statistics on social media’s impact on wine industry (it’s big): http://bit.ly/bo3ybP
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January 28th, 2010 - 16:48
The impact of social media on wine… http://bit.ly/ackwW9 just remember, computers and wine don’t always mix!
#socialmedia
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January 28th, 2010 - 18:03
Wine is such an experiential product. New study from @Lift9 team on the impact of social media on the wine industry. http://bit.ly/bo3ybP
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January 28th, 2010 - 18:24
Great blog regarding the impact of social media on wine. http://bt.io/EJFw
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January 28th, 2010 - 18:28
Sales & Mktg classmates here’s something to consider for our project: The impact of social media on wine. http://bt.io/EJGc (via @backtype)
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January 28th, 2010 - 12:50
Wow! The #wine experience has become portable with over 300 iPhone apps http://bit.ly/chJeIX
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January 28th, 2010 - 19:44
Reading: The impact of social media on wine: http://bit.ly/auuD71
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January 29th, 2010 - 04:34
The impact of social media on wine. « Lift9 Blog http://ow.ly/11IBM
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January 28th, 2010 - 21:34
The impact of social media on wine. « Lift9 Blog http://ow.ly/11IBF http://ff.im/-f2TcZ
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January 28th, 2010 - 22:10
A lot of tweeps love wine!RT @citimaven: Reading: The impact of social media on wine: http://bit.ly/auuD71
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January 29th, 2010 - 08:38
Reading The Impact of Social Media on Wine http://is.gd/7ifNy
This comment was originally posted on Twitter
January 29th, 2010 - 18:23
In case you missed it, here are very interesting stats on wine industry & social media @warrenss http://bit.ly/bo3ybP
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January 31st, 2010 - 14:36
The impact of social media on wine. http://bt.io/EOJq (via @backtype)
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February 1st, 2010 - 08:28
Happy Monday! Check out this report on the impact of social media on wine – http://bit.ly/amUMna
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February 1st, 2010 - 01:30
Happy Monday! Check out this report on the impact of social media on wine – http://bit.ly/amUMna (RT @mindutopiacom)
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February 1st, 2010 - 05:53
Impact of Social Media on Wine by @lift9 Interesting stats! Perhaps w a glass of vino I’ll enjoy my social media better http://bit.ly/aMOp01
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February 2nd, 2010 - 23:14
The impact of social media on wine. http://bt.io/EQtz (via @backtype)
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February 4th, 2010 - 07:27
The impact of social media on wine. http://bt.io/ERTN (via @backtype)
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February 5th, 2010 - 10:17
Awesome! RT @1WineDude: RT @Vinovite: The impact of social media on wine. http://bt.io/ERTN (via @backtype)
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February 5th, 2010 - 10:22
Impact of social media on wine.http://bit.ly/cNzNwy
This comment was originally posted on Twitter
February 5th, 2010 - 10:22
Wow! great stats! – RT @vinyou: Awesome! RT @1WineDude: RT @Vinovite: The impact of social media on wine. http://bt.io/ERTN (via @backtype)
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February 5th, 2010 - 10:43
Impact of social media on wine. http://bit.ly/cNzNwy
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February 5th, 2010 - 10:44
The impact of social media on wine. http://bt.io/ERie —-Boozers unite…
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February 5th, 2010 - 10:56
Coolest thing I saw all week! > The Impact of Social Media on Wine http://bit.ly/94yIO7
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February 5th, 2010 - 10:57
@1winedude, did you see your featured in this http://bit.ly/94yIO7, on slide 5
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February 5th, 2010 - 11:02
Impact of social media on #wine. http://bit.ly/cNzNwy (via RT @1WineDude)
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February 5th, 2010 - 11:08
The impact of social media on wine. « Lift9 Blog http://bit.ly/daT0d1 #wine
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February 5th, 2010 - 11:14
@domaineLA Did you see you were on the slideshow? #25…”The impact of social media on wine.” http://bit.ly/csmle3
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February 5th, 2010 - 11:32
The impact of social media on wine. http://bit.ly/daT0d1 Lift9 Blog #wine #fb
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February 5th, 2010 - 11:51
The impact of social media on wine. http://bt.io/ERjs (via @backtype)
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February 5th, 2010 - 12:17
Interesting results. HUGE opp still 4 wine industry. RT @Vinovite The impact of social media on wine. http://bt.io/ERTN (via @backtype)
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February 5th, 2010 - 12:42
The impact of social media on wine. http://bt.io/ERkR (via @backtype)
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February 5th, 2010 - 17:52
The impact of social media on wine. « Lift9 Blog http://bit.ly/daT0d1 #wine RT @alawine
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February 7th, 2010 - 15:09
Tamarack Cellars is on board! Check out this article on the impact of social media on wine: http://bit.ly/bY68Gu
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February 8th, 2010 - 09:45
El vino es una bebida social, entonces el social media le es natural; premisa del estudio “wine and social media” http://bit.ly/94yIO7 Bueno
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February 8th, 2010 - 03:28
The impact of social media on wine. http://bt.io/ESUo (via @Vinisfera)
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