Lift9 Blog Social Media Solutions

Creating Momentum at Lift9

Lift9's business concept is repeatedly validated as I speak with industry leaders and experts. Now, however, comes the real execution points where we ask customers for money and continuously prove our value. That takes a lot of focus, time and energy.

During this process, I've thought a lot about momentum. I'm convinced that Lift9 is in an exciting new space and offer a viable differentiating value with its low-cost access to actionable insights into social intelligence. We provide the heavy-lifting research that makes social monitoring tools' outputs more meaningful to their audience.

Most companies in our space want to be upstream from us and provide social media strategy & engagement services. Those are critical and important components of an overall social media solution. However, it is difficult to ideate a strategy without the data first making sense.

Lift9 really does provide the "so what" of social media reports so brands can strategize, sell, market, engage, create, service, educate, and so forth.

So now, how does Lift9 create the necessary momentum? How do we create the velocity around our services, because the "mass" (or interest) in social media solutions is already huge?

We will first make sure that there is a proper framework for all the data that we collect for a customer. The framework will be built around the marketing and business goals of the customer brand. We will prove our value on each and every output for our customers. We will focus on targeted listening so that the mountain of data doesn't intimidate us from finding the diamonds in the data. Lift9, with its research center, will listen across different data sets in today's multi-channel consumer environment. We will also work with strategic partners to make sure that the customer receives complete solutions for their needs.

Right now, our inertia will come from a few partner customers. This starts the momentum, which we don't take lightly. Momentum can go one of two ways -- positively or negatively. We must remain customer-centric and continuously prove our value. That is our commitment to our customers and to ourselves.

- John Song