Lift9 Blog » socialmedia http://www.lift9.com/socialmedia_blog Social Media Solutions Wed, 01 Sep 2010 07:08:49 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 The impact of social media on wine. http://www.lift9.com/socialmedia_blog/2010/01/28/the-impact-of-social-media-on-wine/ http://www.lift9.com/socialmedia_blog/2010/01/28/the-impact-of-social-media-on-wine/#comments Thu, 28 Jan 2010 19:33:41 +0000 Warren http://www.lift9.com/socialmedia_blog/?p=45 We recently had the opportunity to analyze the impact that social media has had on the wine industry.  This study was different from past Lift9 work that you may have seen as it was focused on an industry rather than on a specific brand.  We hope that you find this presentation interesting and that it also shows how we actually provide the "So What" that gets beyond the pretty graphs.

As you can see, social media really mixes well with wine.  Via the use of all social media platforms like Twitter, Facebook, Linkedin, communities, video, and of course, blogs, an extremely experiential product that works well socially has become an extremely infectious social media experience.

Some key statistics that we have found:

  • 700,000 people watch wine related videos each month.
  • Over 7000 wine tweets/ day
  • Over 1300 wine bloggers
  • The wine experience has become portable with over 300 iPhone apps.

Although data on aggregate wine sales as a result of  social media activity is limited, we have observed significant new behaviors such as #winewednesday on Twitter and virtual tastings that have no doubt had an impact on wine sales, and word of mouth.

As a result, the adoption of social media by wineries has accelerated.  Many wineries have an active presence on Twitter and even more have fan pages on Facebook.  What do you think of this trend?  Will we see other alcoholic beverages follow wine's lead in social media?

Lift9 - Wine And Social Media

]]> http://www.lift9.com/socialmedia_blog/2010/01/28/the-impact-of-social-media-on-wine/feed/ 58 CMO’s and Social Media http://www.lift9.com/socialmedia_blog/2009/10/09/cmos-and-social-media/ http://www.lift9.com/socialmedia_blog/2009/10/09/cmos-and-social-media/#comments Fri, 09 Oct 2009 07:15:11 +0000 admin http://www.lift9.com/blog/?p=7 A very interesting survey was released by PR Week and communications firm, MS&L today, 2009 Social Media Survey. In online interviews with over 200 CMOs, the survey found that most companies did not act upon social media feedback or research to improve their campaigns or products.  70% of senior marketers said that they have never made changes to their products or campaigns in response to their listening efforts.  As if that wasn't shocking enough, almost half (43%) wouldn't use social media as part of a marketing program due to lack of knowledge and expertise!  Of course, the ROI question was big - 39% said they are not convinced of its value or ROI. Sounds like an opportunity for educating some folks.

]]> http://www.lift9.com/socialmedia_blog/2009/10/09/cmos-and-social-media/feed/ 3 Welcome! http://www.lift9.com/socialmedia_blog/2009/10/09/hello-world/ http://www.lift9.com/socialmedia_blog/2009/10/09/hello-world/#comments Fri, 09 Oct 2009 07:10:16 +0000 admin http://www.lift9.com/blog/?p= Hello and welcome to Lift9's blog.
We will be following social media developments and insights and sharing them with our friends and audience. We welcome all feedback and look forward to engaging with you.

-Lift9 team

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