Lift9 Blog Social Media Solutions

CMO’s and Social Media

A very interesting survey was released by PR Week and communications firm, MS&L today, 2009 Social Media Survey. In online interviews with over 200 CMOs, the survey found that most companies did not act upon social media feedback or research to improve their campaigns or products.  70% of senior marketers said that they have never made changes to their products or campaigns in response to their listening efforts.  As if that wasn't shocking enough, almost half (43%) wouldn't use social media as part of a marketing program due to lack of knowledge and expertise!  Of course, the ROI question was big - 39% said they are not convinced of its value or ROI. Sounds like an opportunity for educating some folks.